Currently directing & crafting ideas across strategy, systems, stories, & expression.
Perpetually building intuitive worlds that connect the big idea to the smallest detail.
Currently directing & crafting ideas across strategy, systems, stories, & expression.
Perpetually building intuitive worlds that connect the big idea to the smallest detail.
Currently directing & crafting ideas across strategy, systems, stories, & expression.
Perpetually building intuitive worlds that connect the big idea to the smallest detail.
Recent Work
Recent Work
All
All
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Design System
Design System
Design System
Design System
Strategy
Strategy
Strategy
Strategy
Campaign
Campaign
Campaign
Campaign
Product
Product
Product
Product
Illustration
Illustration
Illustration
Illustration
Type
Type
Type
Type
VIEW ALL WORK
VIEW ALL WORK
Approach
Directing & collaborating with teams to create outcomes that feel inevitable.
World-building
Treating every brand as a world with its own physics, then crafting everything that lives in it.
World-building
Treating every brand as a world with its own physics, then crafting everything that lives in it.
World-building
Treating every brand as a world with its own physics, then crafting everything that lives in it.
Systems that scale
Building frameworks that keep their soul at scale, from the first artboard to the hundredth hand.
Building frameworks that keep their soul at scale, from the first artboard to the hundredth hand.
Building frameworks that keep their soul at scale, from the first artboard to the hundredth hand.
Feeling first
Thoughtfully working backwards from how something should feel to what it needs to be.
Thoughtfully working backwards from how something should feel to what it needs to be.
Thoughtfully working backwards from how something should feel to what it needs to be.
A metaphorical table for ideas where 1+1=3. Essays connecting design, culture, & psychology.
Tiktok x Are.na x Jonathan Anderson
Tiktok x Are.na x Jonathan Anderson
Tiktok x Are.na x Jonathan Anderson
On taste, curation, & creative authorship
On taste, curation, & creative authorship
Taylor Swift x Costco
Taylor Swift x Costco
On trust, membership, & belonging
On trust, membership, & belonging
Love Island x A24 x WWDC
Love Island x A24 x WWDC
On performance, scripting, & the UX of desire.
On performance, scripting, & the UX of desire.