Malala Fund reached out to create a visual identity for their Change The Subject digital campaign.
Change The Subject aims to convince world leaders to include mandatory gender-equal climate education for all children in their government’s plans to address climate change. The ask was to build cohesive design guidelines, a scalable branding system, and a variety of editorial and social assets in numerous languanges. The design language would live under the Malala Fund’s brand but be distinct to Change The Subject so that it could easily adapt to different media uses, primarily editorial and social. The design system had to leverage a balance youthfulness with a sense of urgency and inclusivity in order to resonate with a global audience.
View more here, here, and here.
Role: Designer & Art Director
I collaborated with the Malala Fund creative team to craft a cohesive design system that appropriately represents the mission for 'Change The Subject'. Once a look and feel was established, the design system was then expanded into seven different languages: English, Spanish, French, Portuguese, Arabic, Bangla, and Urdu. I created seven unique wordmarks that each translate to "Change The Subject" and expanded the campaign launch, social media, and sticker assets to use each of the seven languages so that the campaign could have global reach.
